Non, c'est pas une Weezer logo

As part of a run of strips on superheroes, R. Stevens produced a comic in which a character points out that "... Justice League is not a reputable science journal." Buzzwords from mathematical physics puncuate the retort that follows.

I know what the golden "W" in the comic's header stands for, but I can't help but wish it was meant to recognize E. Witten as the strongest driving force in string theory.

Many scientifically concerned individuals bemoan the lack of public interest in science and mathematics. Perhaps what we need is better personal brand management, beginning with a broad campaign of brand identification.

Here, I'll start.